Predicting Airline Passenger Satisfaction with Classification Algorithms

B.Herawan Hayadi, Jin-Mook Kim, Khodijah Hulliyah, Husni Teja Sukmana

Abstract


Airline businesses around the world have been destroyed by Covid-19 as most international air travel has been banned. Almost all airlines around the world suffer losses, due to being prohibited from carrying out aviation transportation activities which are their biggest source of income. In fact, several airlines such as Thai Airways have filed for bankruptcy. Nonetheless, after the storm ends, demand for air travel is expected to spike as people return for holidays abroad. The research is aimed at analyzing the competition in the aviation industry and what factors are the keys to its success. This study uses several classification models such as KNN, Logistic Regression, Gaussian NB, Decision Trees and Random Forest which will later be compared. The results of this study get the Random Forest Algorithm using a threshold of 0.7 to get an accuracy of 99% and an important factor in getting customer satisfaction is the Inflight Wi-Fi Service.

Article Metrics

Abstract: 5134 Viewers PDF: 3531 Viewers

Keywords


Classification, Airlane, Satisfaction, Predicting, Random Forest

Full Text:

PDF


References


J. Choi, H. Seol, S. Lee, H. Cho, and Y. Park, “Customer satisfaction factors of mobile commerce in Korea,” Internet Res., vol. 18, no. 3, pp. 313–335, 2008, doi: 10.1108/10662240810883335.

B. K. Behn and R. A. Riley, “Using Nonfinancial Information to Predict Financial Performance: The Case of the U.S. Airline Industry,” J. Accounting, Audit. Financ., vol. 14, no. 1, pp. 29–56, 1999, doi: 10.1177/0148558X9901400102.

K. Singaravelu and V. P. Amuthanayaki, “A Study on Service Quality and Passenger Satisfaction on Indian Airlines,” J. Commer. Trade, vol. 12, no. 2, 2017, doi: 10.26703/jct.v12i2-16.

R. Hussain, A. Al Nasser, and Y. K. Hussain, “Service quality and customer satisfaction of a UAE-based airline: An empirical investigation,” J. Air Transp. Manag., vol. 42, pp. 167–175, 2015, doi: 10.1016/j.jairtraman.2014.10.001.

D. Martín-Consuegra, A. Molina, and Á. Esteban, “An integrated model of price, satisfaction and loyalty: An empirical analysis in the service sector,” J. Prod. Brand Manag., vol. 16, no. 7, pp. 459–468, 2007, doi: 10.1108/10610420710834913.

T. Hariguna, W. M. Baihaqi, and A. Nurwanti, “Sentiment Analysis of Product Reviews as A Customer Recommendation Using the Naive Bayes Classifier Algorithm,” IJIIS Int. J. Informatics Inf. Syst., vol. 2, no. 2, pp. 48–55, 2019, doi: 10.47738/ijiis.v2i2.13.

C. F. Chen, “Investigating structural relationships between service quality, perceived value, satisfaction, and behavioral intentions for air passengers: Evidence from Taiwan,” Transp. Res. Part A Policy Pract., vol. 42, no. 4, pp. 709–717, 2008, doi: 10.1016/j.tra.2008.01.007.

S. Tiernan, D. L. Rhoades, and B. Waguespack, “Airline service quality: Exploratory analysis of consumer perceptions and operational performance in the USA and EU,” Manag. Serv. Qual. An Int. J., vol. 18, no. 3, pp. 212–224, 2008, doi: 10.1108/09604520810871847.

J. Kandampully and D. Suhartanto, “Customer loyalty in the hotel industry: The role of customer satisfaction and image,” Int. J. Contemp. Hosp. Manag., vol. 12, no. 6, pp. 346–351, 2000, doi: 10.1108/09596110010342559.

J. W. Park, R. Robertson, and C. L. Wu, “The effect of airline service quality on passengers’ behavioural intentions: A Korean case study,” J. Air Transp. Manag., vol. 10, no. 6, pp. 435–439, 2004, doi: 10.1016/j.jairtraman.2004.06.001.

A. Shahin and M. Zairi, “Kano model: A dynamic approach for classifying and prioritising requirements of airline travellers with three case studies on international airlines,” Total Qual. Manag. Bus. Excell., vol. 20, no. 9, pp. 1003–1028, 2009, doi: 10.1080/14783360903181867.

G. C. Saha and Theingi, “Service quality, satisfaction, and behavioural intentions: A study of low-cost airline carriers in Thailand,” Manag. Serv. Qual., vol. 19, no. 3, pp. 350–372, 2009, doi: 10.1108/09604520910955348.

N. Adler and J. Berechman, “Measuring airport quality from the airlines’ viewpoint: An application of data envelopment analysis,” Transp. Policy, vol. 8, no. 3, pp. 171–181, 2001, doi: 10.1016/S0967-070X(01)00011-7.

M. A. Jones and J. Suh, “Transaction-specific satisfaction and overall satisfaction: an empirical analysis,” J. Serv. Mark., vol. 14, no. 2, pp. 147–159, 2000, doi: 10.1108/08876040010371555.

C. Gan, “An empirical analysis of customer satisfaction in international air travel,” Innov. Mark., vol. 4, no. 2, pp. 49–62, 2008.

M. Söderlund, “Customer satisfaction and its consequences on customer behaviour revisited: The impact of different levels of satisfaction on word-of-mouth, feedback to the supplier and loyalty,” Int. J. Serv. Ind. Manag., vol. 9, no. 2, pp. 169–188, 1998, doi: 10.1108/09564239810210532.

E. Lacic, D. Kowald, and E. Lex, “High enough? Explaining and predicting traveler satisfaction using airline reviews,” HT 2016 - Proc. 27th ACM Conf. Hypertext Soc. Media, pp. 249–254, 2016, doi: 10.1145/2914586.2914629.

P. Zahir Irani, S. Mohamed Fadel Bukhari, A. Ghoneim, C. Dennis, and B. Jamjoom, “The antecedents of travellers’ e-satisfaction and intention to buy airline tickets online: A conceptual model,” J. Enterp. Inf. Manag., vol. 26, no. 6, pp. 624–641, 2013, doi: 10.1108/JEIM-07-2013-0040.

L. Y. Leong, T. S. Hew, V. H. Lee, and K. B. Ooi, “An SEM-artificial-neural-network analysis of the relationships between SERVPERF, customer satisfaction and loyalty among low-cost and full-service airline,” Expert Syst. Appl., vol. 42, no. 19, pp. 6620–6634, 2015, doi: 10.1016/j.eswa.2015.04.043.

N. Gures, S. Arslan, and S. Yucel Tun, “Customer Expectation, Satisfaction and Loyalty Relationship in Turkish Airline Industry,” Int. J. Mark. Stud., vol. 6, no. 1, pp. 66–74, 2014, doi: 10.5539/ijms.v6n1p66.

N. Elkhani, S. Soltani, and M. H. M. Jamshidi, “Examining a hybrid model for e-satisfaction and e-loyalty to e-ticketing on airline websites,” J. Air Transp. Manag., vol. 37, pp. 36–44, 2014, doi: 10.1016/j.jairtraman.2014.01.006.

H. Han, K. S. Lee, B. L. Chua, S. Lee, and W. Kim, “Role of airline food quality, price reasonableness, image, satisfaction, and attachment in building re-flying intention,” Int. J. Hosp. Manag., vol. 80, no. January, pp. 91–100, 2019, doi: 10.1016/j.ijhm.2019.01.013.

H. J. Ban and H. S. Kim, “Understanding customer experience and satisfaction through airline passengers’ online review,” Sustain., vol. 11, no. 15, 2019, doi: 10.3390/su11154066.


Refbacks

  • There are currently no refbacks.



Barcode

IJIIS: International Journal of Informatics and Information Systems

ISSN:2579-7069 (Online)
Organized by:Departement of Information System, Universitas Amikom Purwokerto, IndonesiaFaculty of Computing and Information Science, Ain Shams University, Cairo, Egypt
Website:www.ijiis.org
Email:husniteja@uinjkt.ac.id (publication issues)
  taqwa@amikompurwokerto.ac.id (managing editor)
  contact@ijiis.org (technical & paper handling issues)

 This work is licensed under a Creative Commons Attribution-ShareAlike 4.0